Russia: BIGBON is a popular brand of fruit and nuts mixes

«Jazz» (are bought by 37% of consumers of this product category), Chaka (16%), BIGBON (13,6%), Good-Food (12,2%) and «Sim-Sim» (9,5%) are the most popular brands of nuts and dried fruit mixes on the Russian market, according to the data of agency «Comcon» for the 1st quarter of 2007.

(Novosti Torgovli, 2007, issue 9)

Russia: Peanuts and pistachios are the most popular nuts

Peanuts and pistachios are the most popular types of nuts in Russia. 55% of all consumers of packed nuts buy them according to the data of the company «Comcon».

Peanuts and pistachios take up 50—80% of total sales of companies packaging nut products. Total number of such companies in Russia amounts to about 50, according to the company «Caraway Foods».

(Novosti Torgovli, 2007, issue 9)

Russia: Market of natural snack products is growing

Sales of natural snack products, i.e. dried fruits, nuts and sweet mixes on the Russian market grew approximately by 25% in 2007, according to the estimate of the company «Corporation ABK». Annual growth amounts to 15—20% in the segment of packed seeds.

The share of consumers of packed dried fruits has been about 10,5% of population during the last several years, main consumers are women (67%), 55% of consumers are under 34. These are mainly people who are anxious for a healthy way of life.

(Food industry, 2007, issue 9)

Russia: Russian consumers prefer the little rusks

The agency “Enter Media” made an analysis of the snacks and sweets consumption in Russia, being based upon the data of investigation TGI — Russia (COMCON).

According to the data of this investigation, the little rusks are preferred by 31.2% and 32.3% of Russians and Moscow inhabitants respectively, the packed little nuts — by 26.55 and 30%, the chewing-gum and bonbons — by 43.1% and 46.8%, the chocolate bars — by 35.4% and 37.25, the dragée which refreshes respiration — by 23.6% and 33.8%.

Snack in aluminum pot

Zeina Foods — a well known exporter and distributor of all the kinds of nuts, chose the company Rexam in quality of manufacturer of the packages for their products.

Now the nutritive and tasty appetizers — pistachios, keshiu, ground nuts and dried fruits — will be packaged in aluminum pots of 250 ml.

In accordance with the marketing investigations, the new package for snacks will be very popular between the young people, which traditionally esteem and choose just the metallic package.