Russia: TH "Rollton" betrays a "secret of happiness" to women

A new commercial "Beauty" was put on the air of federal and cable channels from April 19. Its creative idea was worked out by A.P. Sokoloverov, head of marketing department of TH "Rollton".

The idea that everybody should do their own business, i.e. what they can best of all serves as a basis for the communication: "Rollton" is an expert in the field of quick cooking. We offer our customers to get rid of routine tasks in the kitchen, to pass them to us, to spare time for something what is really important.

The target group of the commercial is women of 25-35. The campaign will last until the end of May. Creative ideas for commercials were worked out by Alexander Sokoloverov, deputy of the PR General Director, head of marketing department of TH "Rollton".
The commercial will be on the air from 19.04.07 to 29.05.07 on Perviy, Rossia, STS, Domashniy, DTV, NTV, ТNТ, ТV-3 channels.

(Yarmarka.net, 28.04.07)